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Sweet Horizon Studio

Sweet Horizon Studio

A branding, web design & development studio.

Let's create something beautiful together

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An unused logo option that was created for the Lux An unused logo option that was created for the Luxe and Lush brand that we launched last week. You know I love a good ampersand but the overall brand ended up heading in a more minimal and refined direction which we adore. Head to luxe-lush.com to see the brand and website we created!
Happy launch to @luxeandlush_! Callie came to me Happy launch to @luxeandlush_! Callie came to me this year with a vision for an all encompassing brand and web design experience that showcases all the incredible things she has going on! From a planner/business book, customizable wine labels, retreats and a podcast in the works, Luxe and Lush is helping female led businesses elevate all areas of their company in order to scale, create incredible client experiences, and achieve all their wildest champagne dreams! We created a brand that felt sophisticated and modern, that truly embodies the female entrepreneurial voice. We then created a custom built Wordpress website that features all areas of this multifaceted business with fun interactions, video content, and lots of moving sections. Head over to luxe-lush.com to see the finished product for yourself.
I’m going to start today’s podcast out with a I’m going to start today’s podcast out with a little story. Picture this: the year is 2016, I’m two years out of design school, have worked a few jobs here and there, and that summer I finally decided enough was enough and I was going to start my own design business. There was just one tiny problem. I had no idea how to get clients…like none. Cue a montage of months of me trying to cold pitch to clients, literally taking on projects for free just to build a portfolio, and stressing myself out to no end because I didn’t know what I was doing. Through the years, I started to work with ideal clients but I was WAAAAAY undercharging for my projects and I felt like everyone else had business figured out but me. When I finally started booking out in advance, it was so obvious that my processes were just not working for me or my clients and I was quickly falling into major burnout. Then, in the spring of this year, I decided I needed help and I took the leap into investing in some real business TLC from someone I’ve looked up to for a long time, and, not to be dramatic, but my business life CHANGED. This is where Morgan Rapp comes in. Morgan is the designer, mentor, educator, and business expert behind the course, Design Biz Mastery. I literally can’t say enough good things about this course and what it has done for my business and my mindset! Today Morgan is joining me on the podcast and we dig into some of my favorite modules from DBM, why value based pricing is a literal game changer for designers, why sales calls don’t have to scary, how she’s grown her own design business to 7 figures, and why it’s so dang important to her that entrepreneurs, especially female entrepreneurs, get comfortable with making money and earning what they are worth. If my early business struggles sound at all familiar to you, I can’t wait for you to hear this episode today! Link in my bio
Easing into this week by revisiting an old persona Easing into this week by revisiting an old personal project for a second-hand clothing store and giving it a bit of a new look. It’s like this vintage typography was made for it 🙌 I’m always so inspired by print: magazines, catalogs, you name it. Bonus points if it’s printed on paper that feels lovely to touch as you peruse the pages. Any fellow print lovers out there? What’s your favorite magazine these days?
Happy 30th birthday to my favorite person and the Happy 30th birthday to my favorite person and the absolute best husband, support system, and partner a girl could ask for! You are everything and more to me and I can’t wait to see what this next decade has in store for us!
A little throwback to this project for @stevie_col A little throwback to this project for @stevie_collective as we dive back into their project today for a Design Day intensive. The Stevie Collective team has continued to grow and, with that, their portfolio of interior design work needs a place to live on their website! Today we are making some updates to their site to show off all the beautiful spaces they are creating for their clients! Curious about our Design Days and what we can create for you in a day? Head over to our website and start a conversation with us to learn more!
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